Tibi was founded by Designer Amy Smilovic in 1997. From Tibi’s first order with Hong Kong retailer Lane Crawford, to its current global footprint, Tibi has strived to make it easy for women to look confident and effortlessly polished. Inspired by the character of the modern woman, Amy weaves in the contradictions that make individual style interesting.
Amy Smilovic grew up with a sketch pad and pencil in hand, on a small island off the coast of Georgia. The relaxed ease of island living, coupled with highly creative & artistic parents, (her father and grandfather both artists) are her strongest design influences. Amy was always obsessed with style – whether it was creating accessories and clothing to sell to local boutiques or spending hours putting together the perfect outfit. After graduating from University of Georgia, she pursued an early career in advertising at Ogilvy & Mather and later at American Express in New York City. When her husband was transferred to Asia in 1997, Amy decided it would be the perfect time to put her artistic skills to use and pursue her dream of launching a fashion label. She and her husband moved back to the United States in 2000 and now reside in Greenwich, Connecticut with their two boys.